Energy and Action

November 24, 2011

The concept of “energy” is increasingly influencing my thoughts on Lib Dem campaigning of late. We all know, yet have had some difficulty in expressing, that a good campaign team has a positive vibe – that a small team of volunteers will feed off each other’s successes, support and encouragement, and this virtuous cycle will help everybody involved do more and feel better.

While the Lib Dems were probably the first political party to embrace the Internet as a method of member communication back in the CIX days, today’s mass adoption of ‘net connectivity and social networking sites like Facebook mean that there are dozens of places for Lib Dem members and supporters to have discussions – some public, some private, some open to non-members, others not. They are set up and sustained by people who like the party, outside of party control, and there’s no central index of them.

With the media’s negative narrative still raging against our party members, and with many local parties still moribund, these groups have done a great job of generating energy. People have felt that they have a safe haven, a place to discuss the party and its members without being attacked by knee-jerking rhetoricians. I’ve seen members inspiring each other, and talking about what makes them remain a part of the Lib Dem family.

The problem with online discussion groups, political or otherwise, can be that the lack of focus means there’s nowhere for all that positive energy to go. That can lead to long, pointless, nitpicking debates, bickering and infighting. Those of us familiar with online groups, mailing lists and Usenet have seen the patterns before – though Facebook offers neither the threading nor killfile features of email/Usenet. This not only wastes energy that could be used for something productive, but also kills off the positive energy-generating function of the group.

Of course, telling volunteers how they should be spending their time is like cat-herding; it generates resentment. A party like the Lib Dems largely follows the bazaar model, with people scratching their own itches and addressing the problems that particularly annoy them. Some people just want a place to blow off steam before arguing against trolls online; others are already out pounding the pavement with Focus, and chilling out online when they get home. Some people aren’t interested in anything in anything other than fluffy chat with fellow Lib Dems.

However, I’m finding that a lot of people simply need to know how to get more involved, rather than being told that they should. I’ve spent time online advising people how to get involved in local and regional party execs, join SAOs, write policy, campaign in their communities, write and deliver Focus, and all the other Grassroots Liberal Democracy stuff.

These groups have reached members and supporters that the local, regional and federal parties have missed. Even with the increased importance on member engagement in LDHQ, that top-down approach will never reach or suit everybody. We should welcome these groups and not try to control them – but we should not forget that there are productive ways to tap into the energy generated from camaraderie before it turns in on itself. If those of us who are more experienced in the campaigning and internal workings of the party can advise, support and encourage these energetic and keen members, it’ll help them get more out of the party, and mean that together we can all achieve more.

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