We Must Not Repeat the Mistakes of Cleggmania
It’s rumoured that over 3500 people have joined the Liberal Democrats since our electoral beating on Thursday, many of them even before Nick Clegg resigned as leader. It would be easy to be upset that these people didn’t consider that the cause of liberalism was important before polling day, but there is little that can be done about that now. We have new people prepared to put their money where their mouth is and support the party.
We’ve been in this situation before, in 2010 with Cleggmania, when the party’s membership jumped after the first ever TV debate. These new people joined across the country, both in active local parties, and places where the local infrastructure was more defunct. Between the election and the lack of action, most had no reason to stay after their first year and there was a commensurate drop a year later. Now the election is out of the way, we don’t have to worry so much about balancing targeting and growth, and can try to build critical masses more widely.
In places where we have active local parties, we need to reach out to our new members. Make sure they’re in touch and stay in touch. Introduce them to other members, and wider party bodies such as SAOs. Use social events to break the ice. Where we do not, regional parties have a role to play in bringing members together.
People have realised that Liberalism is important. Let’s make sure we help them to make a difference.