Navel Gazing? Let’s Start at the Bottom
So we’ve had a bit of a rest over the weekend, which was much needed. Now we’re into a new week, the opinions are flying thick and fast. Where Clegg went wrong. What our national message should be. Who should be the new leader.
There’s a lot of media attention on all of these subjects, because that’s how the national media works. But, frankly, it’s not how our party works or should work. We are a grassroots organisation, built from the ground up. With new people joining us and keen to get involved, and without the pressure of Government upon us, now is the best possible time to examine these grassroots and make sure they’re fit for purpose. I’m going to pick three qualities that we can all try to promote in our own local areas.
Firstly, our local parties need to be engaging. At the simplest level, this means activity and communication. Any activity, from a simple social, to a Pizza and Politics night, to a regional conference, to a canvassing session. Do it, and let people know you’re doing it, and that they are explicitly welcome as newcomers. Give reminders, directions and travel information. Reach out. Make it easy for people to get involved. If there is no activity in an adjacent seat, co-opt it as your own and invite its members to your events – work through your Regional Party if you have to.
Secondly, our local parties need to be inclusive. Not every event has to be tailored for everybody’s needs, but we should aim to meet a range of interests, beliefs, incomes etc. Share events with nearby local parties and cross-invite, to avoid duplicating organisational effort. Try to make sure your events aren’t just a room full of middle-aged, white, cis men. Posh fundraising dinners are fine at the upper end of the income scale, but some more low-key events with less pressure to spend will get you more time-rich, cash-poor activists. Make sure that newcomers are welcome at your events, and that people will go out of their way to talk with them (and hopefully not bore them silly about risographs or Land Value Taxation). I heard a story recently about a volunteer who spent many evenings helping out, only to find that the existing activist team would cold-shoulder them when it was time to celebrate and wind down.
Finally, our local parties need to be rewarding. People get involved in the Lib Dems for a variety of reasons, and have a range of interests they may want to pursue within it. Part of welcoming a new member is understanding what their motivation is, and helping them discover how they can achieve it through the party. Most of us are happy to do some of the thankless work that needs doing to keep a campaign rolling, if we’re getting something out of it in other ways. I have some stories from the election campaign of keen volunteers being dropped into jobs without adequate explanation or training, occasionally facing a hostile public while telling etc., and coming away feeling that they don’t want to help any more.
Thousands of new people have joined the Liberal Democrats since the election because they want to fight for liberalism. But they can’t do it alone – they need us to show them the ropes, and help them achieve satisfaction for the urge that made them join. Many of them may need us to help them understand what liberalism is, beyond the vague sense that it’s important. It would be a terrible waste of enthusiasm to let them down.